UA-93095-7

Location Based Services

A Smart-Shopper App from HP

 

 

 

HP’s Yarnin Israel, Consulting TME for Mobility Services at HP provides an overview of the technology behind the HP Labs Smart Shopper application, offering the ability of retail applications to derive income from the network by alerting shoppers to retail specials, using regular 802.11 access points.

Using the HP system, normal access points are used to derive location accuracy of 1 to 2 meters, roughly five times the accuracy of competing systems. There is no need for additional access points in an overlay network for location services.

Another application would involve subscription or fee based information during a museum tour, shown on the visitor’s iOS device.

Two-meter resolution can be achieved with only four access points, as opposed to nineteen access points needed in a typical competitor system.

 

More details at http://hp.com/networking.

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