HP Tech Talk: Systems Converge on a Single Workload

New “Channel First” for Workload Optimized Systems


by Andrew McCaskey

HP Group Manager Brent Allen of HP Converged Systems reveals some of the thoughts that HP used as a basis for the newly introduced 300 and 700 series converged systems, code named Shark. These systems focus on dedicated workloads such as Virtualization, Private/Hybrid cloud, Client Virtualization (VDI), Big Data systems such as Hadoop or HP Vertica. Working closely with partners such as VMware and SAP as well as channel partners, HP is able to address issues such as speed of deployment (less than 20 days in some cases), rapid quote time for systems, and efficiency of design throughout the product life cycle.

This is a bit different from some go to market strategies that HP has used in the past, with a “Channel First” plan that has evolved out of the theme of converged infrastructure that HP has been promoting for several years, but moving integrated deployment up to the system level.

The offerings include financing and the ability to reduce the time required to meet a requirement, as well as templates for various application deployment schemes, saving costs in consulting and configuration settings for both channel partners and end customers.



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Brent Allen  Brent Allen

Group Product Manager

HP VirtualSystem

Brent Allen has held a variety of management roles over his 8 year tenure with Hewlett Packard, in the areas of product marketing, strategy, and business development. Brent began his time at HP focused on the Workstation business in North America, he has since held senior worldwide management positions within HP’s Industry Standard Server division, the HP Alliance organization, and most recently Converged Application Systems. Currently, he is a group manager within Converged Applications Systems responsible for the cloud solutions portfolio dedicated to HP and partner focused cloud platforms and Infrastructure Cloud Maps.