Future of Data Centers in 2020

HP View of the Future of IT –

Mike Shaw from HP Strategic Marketing provides an overview of HP’s initiative to engage HP Customers and internal experts in a discussion of the future of the datacenter.

The impact of virtualization and cloud computing that are being felt today can only be expected to accelerate. Gaining business advantage becomes a major challenge when the  nominal cost structure of competitors may be same as, or perhaps lower than yours. Far-sighted management must figure out how to deploy those commoditized resources in new ways to gain the agility and responsiveness required.

HP has engaged on a community basis with employees, external subject matter experts, and customers to define this new environment.

More Information:

 On-Site Interview at HP Discover 2013 Barcelona by Andy McCaskey, SDRNews


Roku_150x86  This episode is also available on the SDRNews Roku channel, in the Roku Channel Store (Science and Technology Category), or by channel code SDR12.




mike 400kMike Shaw

Director, Strategic Marketing, HP Software Hewlett-Packard Company

Mike Shaw is director of Strategic Marketing at HP Software. He has been with HP for 30 years.

Half of that time was in R&D, mainly as an architect. The other 15 years have been spent working in product management, product marketing and, now, strategic marketing.

Mike was a key contributor to HP’s Enterprise 2020 project and is an avid blogger on’s Discover Performance blog.