HP Tech Talk: SDN App Store

SDK and App Flexibility Comes to Software Defined Networking

The complexity and dynamic forces of virtualization have double impact in the networking world, responding to rapid and continuous change and addressing the need for extensive testing before deployment on production data centers. HP’s new approach to the problem is to create the tools and environment for enterprise networking that has been so dynamic in coping with those changes in the consumer space, the HP SDN App Store.

HP Manager of SDN Marketing Jacob Rapp provides an overview of the approach that HP used to meet the needs of both large enterprises, yet offer small SDN start up companies powerful tools and laboratories to compete in the app marketplace.

Jacob Rapp Bio PicJacob Rapp

Sr. Manager of SDN Marketing, HP Networking


As Sr. Manager of Software-defined Marketing (SDN) Marketing, Jacob is responsible to bring SDN to the market across all HP Networking, including switching, routing, wireless LAN and network management products. Prior to joining HP, Jacob worked at Cisco where he managed the Technical Marketing team for Nexus Data Center products. Jacob also has spent 13+ years in the Data Center and Networking industry, from early stage startups to industry leaders and held various technical positions at Juniper, Force10 (Dell) and Procket (Cisco). Jacob holds a B.S. in Computer Science.


~~ Andy McCaskey, SDRNews



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