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NAB: Digital Asset Management

Broadcasters Move into the Marketing Space

Eric Courville, Northplains talks about recent acquisitions that allow them to merge web and marketing video production with broadcast oriented management of digital assets. Video is critical in communications of relevant content as quickly as possible, but maintaining control of your brand and marketing message. The Northplains platform makes assets available under controlled management for large organizations such as Turner Broadcasting, that have millions of assets that must be cataloged

Finding the content quickly and getting it deployed over a variety of platforms are critical business success factors. Calvin Zito, @HPStorageGuy  discusses the role that HP Express Query technology has in their products.

 

This presentation also available on the SDRNews Roku channel, in the Roku Channel Store (Science and Technology Category), or by channel code SDR12.

Additional comments on the interview at Geekazine.com