Blueprint to Convergence

Duncan Campbell

Title: VP – Coverged Infrastructure

HP Enterprise Group


Duncan Campbell joins us in a summary of the main events of HP Discover 2012 in Frankfurt, from the perspective of convergence of legacy infrastructure, cloud, mobility and security. The ability to align with business, and increase investment towards innovation rather than backward looking support has enabled HP to combine best in class products along with systems. The impact of Big Data and ability to tailor and optimize to specific focuses in a converged system – integrated vertically or dispersed through the cloud – allows not only server virtualization but impacting storage, the network and business clients throughout.

Much of the discussion at HP Discover focused on keeping a business perspective rather than issues around people, technology and governance. Duncan speaks of the process used to evaluate and offer a chance to build competitive differentiators through cost savings and ability to react with speed and seize a competitive advantage.

Duncan Campbell's picture

Duncan Campbell is the leader of the Enterprise Group Solutions Marketing team. In this role, Campbell is responsible for the Marketing Strategy and the Solutions content development for: HP Converged Infrastructure, Application Transformation, Information Optimization, Security and Risk Management, Mobility and SMB. In this role he spends considerable time meeting with clients, partners, press and analysts.

Campbell brings more than 25 years of enterprise and midmarket marketing experience to this leadership team, with a proven track record spanning servers, storage, management software, networking, services and PCs, as well as channel and regional expertise.

Campbell also has served as vice president of Marketing for Adaptive Infrastructure and for SMB for HP’s Technology Solutions Group, as well as vice president of Marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers.

Prior to HP, Campbell was vice president of Marketing and Business Development for First Virtual Communications, a world leader in integrated rich media communications solutions. He also served as the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP start-up and developed transformational business strategies for his other client companies.

Campbell holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor of science in chemistry from the University of California.


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