BYOD versus Ultrabook: Risk and ROI

Dan Russell

Director of Business Client Solutions Marketing

 Intel Corporation

In this interview, Dan talks about “Bringing the Cool Back to IT” – with devices that are consumer styled, yet provide enterprise users with the capabilities that are essential to their management and security.  Allowing personnel to bring their own device has benefits but includes a high level of liability to enterprise accounts. This hampers the ability to fully utilize company data and gain business advantage. Partial solutions, allowing only a portion of the data is only a partial solution, adding additional rights management administration overhead.

The line of business and the employee want productivity and portability – flexibility and freedom. The IT manager is responsible for keeping the device operational, and the security manager will have other interests and concerns. This provides an opening for ultrabooks – working from a known manageable platform. This is the opening and niche for ultrabook devices – lightweight, reasonable power, portable and manageable.

The more manageable the end point, the lower the total cost of ownership – which is the IT manager’s primary metric.






Director of Marketing,

Business Client Computing

Russell joined the Intel Corporation right out of school in 1984, and during his first 20-year career at Intel he held positions, which encompassed technical as well as marketing roles within the corporation. He was the lead engineer for the first PC-AT compatible system Intel built in 1986, and was later awarded an Intel Achievement Award in 1995 for his role getting Intel into the OEM motherboard business. Russell was also instrumental in creating the Intel Developer Forum, a twice-yearly technical workshop for engineers and architects to learn details “beyond the spec” for implementing new technologies with Intel products.

Russell received the title of VP for Intel Architecture Group in 2000. As a VP, he ran large business groups and was responsible for a diverse range of activities, from developing programs to enable software developers and solution integrators to optimize and deploy applications on Intel Architecture-based computers to running technical sales and support for customers of all Intel products worldwide. He has traveled extensively and done business in many parts of the world, with special emphasis on China, Taiwan, and other parts of Asia.

In November of 2006, Russell left Intel and co-founded PowerMand, Inc. to develop a cloud-based energy management solution for small businesses and light commercial buildings. PowerMand’s product, DreamWatts, provides energy information, real-time monitoring, control, and smart grid connections for equipment and buildings, and has been deployed all around the world.

In 2011 Russell returned to Intel Corporation to begin his second Intel career, as Director of Marketing for the Business Client Computing Division.


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