Virtual and Software Defined Networks

Discussion of Network Advances from HP








Software Defined Networks and Virtual Applications

Networking has been growing and changing at an astounding pace, pushed forward by the sheer volume of traffic, virtualization, and other factors.  We discuss HP Virtual Application Networks (VAN) and look at the problems that they solve. The business impact of the problems solved by Virtual Application networks can be substantial.
We touch on some aspects of HP’s strategy for Software Defined Networks, and discuss why HP selected specific approaches and how it differs from solutions offered elsewhere in the marketplace.


Mike Banic

Vice President of Marketing, Networking Division

Hewlett Packard

With more than 22 years experience in the networking industry, Mike brings a practical understanding of how technology can solve business problems to his position as Vice President of Marketing at Hewlett Packard’s Networking Division.


In his prior roles at Juniper Networks as Vice President of Enterprise Marketing and Vice President of Marketing for Switching, he led the go-to-market efforts for the enterprise portfolio and marketing the EX switch business from market introduction to a $300 million run rate seven quarters later at the close of 2009.


Mike joined Juniper from Peribit Networks where, as Vice President of Corporate Marketing, he led the company’s corporate communications, product and channel marketing, Web and e-marketing, and lead-generation programs. Peribit was acquired by Juniper in July 2005.


Prior to Peribit, Mike was Vice President of Marketing at Trapeze Networks, a wireless network infrastructure manufacturer. He also served as Director of Product Management at storage networking firm Rhapsody Networks, which was acquired by Brocade Communications in 2002.


Before joining Rhapsody, Mike was Product Line Manager at Extreme Networks, where he managed the introduction and product lifecycle for the full line of fixed-configuration and modular switches. Prior to Extreme, Mike was a Product Manager at 3Com Corp for Ethernet switching. He has also held systems engineering positions at Synernetics, Fibercom and Artel Communications.


Mike holds a BSEE from Worcester Polytechnic Institute in Massachusetts.


Dave Larson

Vice President, Advanced Technology Group, and

Chief Technology Officer, Networking

Hewlett-Packard Company




Dave Larson is vice president of HP’s Advanced Technology Group (ATG) and chief technical officer for HP Networking. In this role, he is responsible for creating the long-term technology vision and strategy for HP Networking across multiple product divisions and geographies.


Larson is a network security professional and entrepreneur with more than 18 years of experience and a proven track record in demonstrating thought-leadership in the fields of data communication, data center infrastructure and network security. He brings a proven track record of successfully creating technology and market differentiation in both small-scale startup ventures as well as established public technology companies.


Prior to this role, Larson was chief technologist for security and routing and a senior member of the ATG within HP Networking. Larson joined HP via the acquisition of 3Com Corporation where he was most recently vice president of global product line management, security products and was responsible for driving product line strategies and integration initiatives between 3Com and their award-winning TippingPoint Intrusion Prevention Systems (IPS) product division.


Prior to 3Com, Dave held senior marketing and product/technology roles with a number of successful technology startups, including: Tizor Systems, Sandburst Corporation, and Xedia Corporation.


Larson holds a Bachelor of Science degree in Physics from Gordon College in Wenham, MA.