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E3 2012 – Nike Fit is the Cool New Way to Stay in Shape

Stefan Olander from Nike came on stage to present Nike Fit which is admittedly a pretty cool fitness video game platform that takes health and fitness to the next level. It measures real life performance with the Nike Plus Fuel Band and Nike Fuel points that provide real world feedback about your physical health and performance. The message they were trying to get across is that you can’t improve what you can’t measure. We can expect this out by Holiday 2012.

The F5 Live crew discuss the value of this hardware and software combo.