Jason Cohen: CIO Diversified Agency Services / Omnicom Group

A Two-Year Consolidation Challenge


Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom’s holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

DAS CIO Jason S. Cohen outlined some of the challenges that HP faces in a large consolidation project.

With offices all over the world, DAS has many offices – and they have to be able to provide data and technology anywhere in the world for their clients, providing PR, Marketing and CRM services. Cost savings is a side benefit to the consistent quality and level of service that they are able to provide.

Jerry Kelly is the North American CIO for DAS : During the interview, he emphasized the change management portion of the strategy and use of HP 3PAR, Tipping Point, and the HP Server line. In the evaluation of various competing products, a clear vision of the HP Partnership emerged. Virtual network technology allowed DAS to address agency concerns on the security of agency data – shared IP space yet logically separate .

Roz Reich – Director of Communications at Consolidated Data Services emphasized the need to communicate among various stakeholders, emphasizing clear advantages that the consolidation will bring, and listening to agency concerns. Newsletters, websites, conference calls and in person meetings were essential tools that were deployed.

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Episode SDRN-1234-11